HM home

H&M will be launching a home collection on February 2009.
Per the press release, the range will be exclusively available online and through a directional mail order catalogue, this is H&M’s first foray into the interiors arena and will offer shoppers the opportunity to stylishly transform every room of the home. The first collection will be available from February 2009 in the markets where distance selling is already established: Sweden, Norway, Denmark, Finland, Germany, Austria and the Netherlands.
There will be four different lines in the collection; Design, Nature, Youthful and classic.